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With National Back to Church Sunday right around the corner, it’s a great time to think about outreach and how to attract more visitors to your church.  One of the most important tasks as a church is to spread the word of God to as many people as possible.  While traditional methods like word of mouth and direct mail still work, digital outreach is by far the best method in today’s increasingly digital society.

 

Church websites are one of the most effective means of connecting with your existing congregation while reaching out to a new audience.  Especially when you consider that the internet is currently the most helpful search tool for people throughout the world.  Think about placing your sermons on your church website and display other relevant information such as your address, contact number, and the order of services.

 

Social media is undoubtedly the number one meeting place in the world according to several sources.  For that reason, create a Facebook page and open an account on other popular social platforms such as Twitter and Instagram to connect with your followers.  The key to success on social media is to post regularly and engage your followers in discussions that provide value to their life.  Remember, video and images are highly effective nowadays for attracting an audience.

 

Emailing is still a valuable tool, and by using it strategically, you could not only spread the message of salvation but also see your congregation grow.  Keep your regular attendees updated on specific matters of the church like the progress of future projects and follow up with new visitors.

When you combine these methods, it ensure's you reach new people while keeping your existing church members engaged.  Church websites are the perfect place for showcasing your ministry so try using your social media presence and your email campaign to send traffic there.