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According to a reputable source, Facebook had over two billion active users as of March 2018.  With that in mind, consider the impact videos make as they are gaining popularity and that more than two thirds of the people in your area are likely on Facebook.  Posting live video often should be a part of any church’s Facebook page to attract more people to the church.  Here are additional reasons why this form of content might be beneficial for your ministry.

 

Have you noticed how organic posts are being discovered less frequently than before?  It appears that Facebook is prioritizing live video when choosing what kind of content to display before the audience.  If you’re looking to boost your views on Facebook, you’re more likely to achieve it with live video.  Some churches have reported over 100 times more views while posting live videos than when using organic posts.

 

Have you wondered why social media networks are pushing live videos?  One of the main reasons they do this is because they have discovered it gains the attention of most people.  Your followers are ten times more likely to comment on or like your live video than a pre-recorded video.

When people engage with the video, they usually want to know more about your church.  This might indicate that they enjoy the content in your videos and would like to attend a service or follow your website versus other church websites.

 

Based on research, audiences are preferring videos that reveal what happens behind the scenes to regular broadcasts.  When they see these videos, they often get access to unique content and get a sense of reality.  Try filming a video that shows how church members prepare for a Sunday service.

The ultimate goal of using live video is to improve the ministry so more people notice the church rather than just get likes and comments.  For that reason, be sure to ask people to check out your church website when using live video so they forget about other church websites.