Blog

Most pastors have an endless amount of responsibilities and it may be difficult for them to spend time keeping a blog up-to-date.  However, a blog benefits the ministry in a variety of ways as church members follow it on a regular basis to stay informed.  Very few ministry websites use this to their advantage but it is a great way to stay connected with members and establish a connection with new visitors.

 

Today, an online reputation is just as important for a church as it is for any other institution.  Blogs linked to ministry websites often increase the number of people who visit the website.  They are inexpensive to set up and generate more traffic when the content is engaging and kept current.  Unlike email and social media, blogs are open to anyone and they require no subscription so members of the congregation can suggest them to friends.

 

Since readers have the ability to comment on blog posts, you may use them to interact with members and other Christians to answer spiritual questions.  Typically, this interaction improves the frequency of members staying in touch as they can take part in the discussions no matter where they are.  Additionally, the discussions that go on in the comments section can help you understand your church members better so use it to prepare sermons that are tailored to their spiritual needs.

Ultimately, blogging allows church members to get to know you so write in a way that reflects who you are with regard to your faith.  A blog may also be used to thank church members for contributions or volunteering their time which encourages them to keep supporting the church.  While it can be a challenge to start a blog, it gets easier over time as you gain more experience!